79% of Canadians over 15 use Facebookĭespite other countries having a higher total user count, Canada ranks among the highest in reach with 79% of people over age 15 - 27,242,400 people - using the social network. Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30-49. The US population reached 332 million people in 2022, meaning 54% of all Americans have a Facebook account (including actual infants). Indonesia and Brazil are the only other countries with over 100 million users each.īut, quantity isn’t everything… 13. The United States is second with 179 million users. There are 329 million Facebook users in India To us marketers, that’s something that just makes sense, right? Importantly, this figure is much higher than 2020 when only 47% of users felt Facebook didn’t do enough to keep their data private.įacebook ranks first in usage but last in trust. 72% of Facebook users don’t trust it to protect their privacy (Facebook currently limits its gender reporting to male and female.) 11. Instagram takes the top spot among audiences under 25, but Facebook is the favorite social network for these demographics below: Facebook is the favorite social platform of the 35-44 demographic Having a strong cross-platform campaign strategy will ensure you deliver the right message on each platform. There are considerable overlaps in other popular social networks, such as 47.8% of Facebook users also being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest. The figures come in at 74.7% of Facebook users also frequenting YouTube, 72.7% using WhatsApp, and 78.1% using Instagram. Over 72% of Facebook users also use YouTube, WhatsApp, and Instagram This figure has remained consistent throughout 20 even with the combined 18.2% growth rate of users for those years. 62% of users say they will use Stories even more in the future. The Stories format continues to grow in popularity across Facebook, Instagram, and WhatsApp. Over 1 billion Stories get posted every day across Facebook apps Will the metaverse live up to Zuckerberg’s projection as the future of humanity? Time, and social media, will tell. No idea what the metaverse is but afraid to ask? Here’s what we know so far.)Īnd they’re certainly betting the future on artificial intelligence. In Mark Zuckerberg’s words, the rebrand is to allow the company to become “ metaverse-first, not Facebook-first.” In October 2021, Facebook announced it was rebranding to Meta, which is now the parent company of Facebook, Instagram, WhatsApp, and more. Facebook has been researching AI for 10 years Facebook follows huge brands like Amazon, Google, and Walmart to land in 7th place for 2021 with a brand value of $81.5 billion. Facebook is the 7th most valuable brand in the worldĪpple holds the top spot with an estimated brand value of $263.4 billion USD. Most of Facebook’s revenue is from advertising, which totaled $114.93 billion USD in 2021. Now? $117 billion USD in 2021, which is up 36% from 2020. In 2012, Facebook earned $5.08 billion USD. Facebook’s annual revenue increased by 2,203% over 10 years Out of 4.6 billion global Internet users, 3.59 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp. 77% of Internet users are active on at least one Meta platform Since only 4.6 billion of us have access to the Internet right now, that means 58.8% of everyone online uses Facebook. Yep, 2.91 billion users equals 36.8% of Earth’s 7.9 billion people, as of November 2021. 36.8% of the world’s population use Facebook monthly That’s a 6.2% jump from 2021’s 2.74 billion users, which was already a year-over-year growth of 12% from 2019.įacebook is the most used social platform worldwide. Facebook has 2.91 billion monthly active users Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.
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